Features Messaging and broadcasts
The texts stop. The message still lands.
You message the families you coach in one place instead of across five group chats, send a broadcast to exactly the right group when a session changes, and let a weekly digest handle the routine updates.
What you get
One place for every message.
Relationship-gated messaging
You can message the families on your roster, and they can message you. Threads exist only where a real coaching relationship does, so your inbox is the families you actually coach.
Segmented broadcasts
Send one message to a chosen group: all your clients, everyone in one session, everyone booked on an offering, or a segment like lapsed, at-risk, or trial-only families.
Session and offering audiences
When a Saturday clinic moves, reach exactly the families booked into it in one send, without hunting for who was on the list.
Lapsed and at-risk audiences
Broadcasts can target families who have gone quiet for a few weeks or missed two of their last four, so a short personal note goes to the people worth reaching.
Scheduled sends
Write a broadcast now and set it to go later. It waits in the scheduled list where you can cancel it, and its recipients are worked out at send time, so a family who joins in between is included.
Notification center and weekly digest
A notification center collects what changed, and households get one weekly digest on Sunday evening with the week ahead, balances with anything expiring flagged, and new shared notes.
How it works
The right message to the right families.
Messaging is scoped to the coaching relationship, and broadcasts are scoped to a group you pick, so nothing goes wider than it should.
Messaging that stays inside the relationship
Every thread on Upswing sits between a coach and a family who are actually connected on the roster. You can reach the families you coach, and they can reach you, without swapping personal numbers or starting another group chat that outlives the season. When the coaching relationship ends, so does the channel.
Because messaging is relationship-gated, your inbox is the people you teach and nothing else. Parents get one clear place to reach you, and you get a record of the conversation instead of a thread buried in a phone.
Broadcasts go to a group you choose
A broadcast is one message to many families, and you pick the audience: all your clients, everyone in a single session, everyone booked on an offering, or a segment. The segments are built from real activity, so lapsed families are the ones quiet for three or more weeks, at-risk families are the ones who missed two of their last four, and trial-only families are the ones who tried a session and never booked again.
That means a rained-out clinic reaches exactly its families, and a short check-in reaches the families drifting away, without you assembling a list by hand. A personal message usually does more than a discount, and the tools make it a one-move send. Families can see the lessons working when you keep them in the loop, which is a large part of why they stay.
Scheduled sends, notifications, and the weekly digest
Write a broadcast whenever it occurs to you and schedule it to send later. It sits in the scheduled list until its time, where you can still cancel it, and its recipients are worked out when it actually sends, so a family who books in between is included rather than missed.
A notification center gathers what changed for each account, and households also get one weekly digest email on Sunday evening: the week ahead, credit balances with anything expiring flagged, and new shared notes from you. Families who want less can turn the digest off in settings. The routine updates go out on their own, so the messages you send by hand are the ones that matter.
Messaging questions
What coaches ask about reaching families.
Who can I message?
The families on your roster, and they can message you. Messaging is relationship-gated, so threads exist only where a coaching relationship does. Your inbox is the families you actually coach, with no personal numbers swapped.
Can I reach just one session or one segment?
Yes. A broadcast can go to all your clients, everyone in one session, everyone booked on an offering, or a segment like lapsed families quiet for three or more weeks, at-risk families who missed two of their last four, or trial-only families.
Can I schedule a message ahead of time?
Yes. Write it now and set it to send later. It waits in the scheduled list where you can cancel it, and its recipients are worked out at send time, so a family who joins in between is included.
What is the weekly digest?
One email to households on Sunday evening: the week ahead, credit balances with anything expiring flagged, and new shared notes from you. Families can turn it off in settings if they want fewer updates.
Messaging and broadcasts
Say it once, to the right families.
Keep every message in one place, reach exactly the group you mean, and let a weekly digest carry the routine updates.